Post by account_disabled on Dec 12, 2023 9:45:16 GMT
One of the finest ways to integrate SEO and email marketing is through newsletters. On the forefront, they might just seem like a tool that would help you promote your products or services, but they are much more than that. NextDraft, a news newsletter initiative by Dave Pell shares their newsletter on website as well. Re-purpose your newsletter(Image Source: NextDraft) This way your website visitors can quickly take a looka at all your previous newsletters, and you have a fair chance of earning more subscribers.
If people would know what they’re signing up for, there’sJob Function Email Database a high chance they’d do it! 2. Try an industry-based approach Creating valuable, relevant, and consistent content attracts a clearly defined audience and drives profitable customer action. Security is as important as content. Keep your eye on your DMARC report not to get hacked or arrive in the spam box when email marketing. If you cater to multiple industries, you can segment your newsletters for these industries. For example; January is specifically for Real Estate readers, February is for Information & Technology, and so on. With this exercise, you’d be able to analyze which industry is your strongest reader. You can dig deeper into open and click rates to find out the top performing content from these industries. This exercise will also help you identify the most liked content topics - which is a great insight for upcoming content ideas. 3. Use Google Analytics for newsletters.
This method is somewhat similar to the above one, but here, we will leverage SEO for email marketing. Your Google Analytics will show you the top performing articles on a specific industry or topical clusters. Let’s understand this with an example: Let’s assume, I want to shoot a newsletter to my audience on the sales pipeline. However, I have multiple resources on this topic. Which ones would be the best pick for me? The answer lies in your Google Analytics: Use Google Analytics for newsletters As you can see, these are the five blogs/resources that are performing well on SERP, and users are finding them useful. These would be my perfect picks. Why? Because I already have a proof of success. There is a high probability that my email list would appreciate these articles and resources. In return, I can expect higher click rates and even conversions!
If people would know what they’re signing up for, there’sJob Function Email Database a high chance they’d do it! 2. Try an industry-based approach Creating valuable, relevant, and consistent content attracts a clearly defined audience and drives profitable customer action. Security is as important as content. Keep your eye on your DMARC report not to get hacked or arrive in the spam box when email marketing. If you cater to multiple industries, you can segment your newsletters for these industries. For example; January is specifically for Real Estate readers, February is for Information & Technology, and so on. With this exercise, you’d be able to analyze which industry is your strongest reader. You can dig deeper into open and click rates to find out the top performing content from these industries. This exercise will also help you identify the most liked content topics - which is a great insight for upcoming content ideas. 3. Use Google Analytics for newsletters.
This method is somewhat similar to the above one, but here, we will leverage SEO for email marketing. Your Google Analytics will show you the top performing articles on a specific industry or topical clusters. Let’s understand this with an example: Let’s assume, I want to shoot a newsletter to my audience on the sales pipeline. However, I have multiple resources on this topic. Which ones would be the best pick for me? The answer lies in your Google Analytics: Use Google Analytics for newsletters As you can see, these are the five blogs/resources that are performing well on SERP, and users are finding them useful. These would be my perfect picks. Why? Because I already have a proof of success. There is a high probability that my email list would appreciate these articles and resources. In return, I can expect higher click rates and even conversions!